Why choose Amazon Tablets? If you’re a Prime subscriber who wants a cheap way to access that goodness, this is a good choice. If you care even slightly about display or performance, however, pay a little more and get the Fire HD 8.
Amazon Tablets Fire 7
7”, 16 GB, with Special Offers
Black (Latest Model)
Amazon’s tablets start with the cheap-as-chips Fire 7 tablet is, once again, a slate designed almost solely for the consumption of Amazon content. Books, TV shows or audiobooks – the Fire 7 gives you a direct line to all that Prime has to offer.
7″ IPS display, 16 or 32 GB of internal storage (up to 512 GB of expandable storage with microSD).
Faster 1.3 GHz quad-core processor and 1 GB of RAM.
Up to 7 hours of reading, surfing the web, watching video and listening to music.
2 MP rear-facing camera and HD 720p front-facing camera.
With always-ready, hands-free access to Alexa you can control video and music playback. Plus launch apps, get news and sports scores, display the weather. Also video-chat with friends and family.
Enjoy millions of movies, TV episodes, songs, books, apps and games.
Stands up to everyday life. Amazon engineers put Fire 7 through over 50 tests to replicate drops, tumbles, spills and everyday wear and tear.
If you want an amazon tablet for the basics and one that is cheap then the Fire 7 should get the job done.
Design – The Amazon Fire 7 is a rugged, plastic tablet that can take a beating
This is about as far away from the iPad Pro and Samsung Galaxy Tab S4 as it’s possible to get. Considering this tablet costs a penny under £50 this should hardly come as a surprise. But you might be shocked at just how budget this slate feels the first time you pick it up.
It’s basic, but that’s not necessarily a bad thing. You won’t worry about this tablet getting scratched in your bag, or about giving to your kids.
The Fire 7 comes in Plum, Black, Sage and Blue
Because of its plastic construction, it’s also very light and can be comfortably held in one hand for reading.
As the name suggests, the Amazon Fire 7 has a 7-inch display. This makes it Amazon’s smallest tablet and among the dinkiest we’ve reviewed. With its slim 16:9 display, it’s a lot narrower than the 7.9-inch iPad Mini. Plus it was small enough to slip into the pocket of one of my larger coats. All the ports and physical controls are on the top. Which is a bit odd until you get used to it. They consist of a 3.5mm headphone jack, micro USB port for charging. A volume rocker and lock switch. As USB-C is so common now, it irks me that Amazon is sticking with the tired older style.
Screen – has a fairly poor display
Sacrifices are always going to be made to sell a tablet at under £50. The display panel is colourful and bright, but the low 1024 x 600 resolution is very obvious. Pixels are always noticeable and text is very jagged. Not ideal for a device that’s marketed as an e-reader.
Text is far from crisp
How much this bothers you will depend on how much you value a clean, crisp image. If you prefer pixels to blend into each other. Then I would suggest spending a bit more and going for one of the Fire HD tablets instead.
Software and Alexa
If you’re big into Amazon Prime, the Fire 7 will bring all your media and books together
The software that runs on Amazon’s Fire line is the definition of love it or hate it. Every aspect is designed to funnel you towards some sort of content supplied by Amazon. Whether it’s a Prime video or a piece of clothing you looked at two weeks ago.
If you’re not a Prime member then I don’t think this is the tablet for you. Other apps, like Netflix, are available, but the home screens are designed to push Amazon’s own stuff. At times, it can feel like you’re in a constant advert.
There are also adverts (or Special Offers, as Amazon likes to call them) on the lock screen. These mainly comprise book suggestions, which are fine and can be disabled by paying an extra £10.
If you are deeply entrenched in the Amazon ecosystem then the overall software UI is great at quickly delivering content. Prime Video, Kindle books, Audible audio books and apps from Amazon’s well-stocked App store. These are all easily available, alongside other handy features. Which include X-Ray in video playback and the ability to flip between a Kindle book and an audio book.
I’m a fan of the For You home screen panel in particular. This is an area where you’ll get quick access to your recently read books and watched films, In a handy, scrollable list.
Amazon Tablets Operating System
As with previous Amazon tablets, the Fire 7 runs a forked version of Google’s Android. Android remains the basis of the OS, but there’s no support for popular services like YouTube, Gmail or the Google Play Store. Instead, Amazon has its own app store and native apps for email and web browsing.
One feature the Fire 7 has over other Android tablets is deep integration of Amazon’s Alexa voice assistant. While previous versions of the Fire 7 had Alexa, this is the first to go hands-free. Just say “Alexa” in the same way you would with an Echo or Echo Dot.
You can use Alexa to control your smart home, play music and just about everything else you can do on the Echo Show.
Amazon Fire Performance
The Amazon Fire 7 isn’t the tablet for intense gaming sessions or picture editing. There’s a mere 1GB RAM, paired with a 1.3Ghz processor. That amount of RAM stands out as being particularly low and you’ll notice it when jumping between apps.
There’s a lag and judder when opening apps that you don’t get with pricier tablets. However, and again I come back to the price, I can forgive that when it’s only £50.
You’ll notice lag when gaming, too, but basic things like browsing and email are a lot smoother.
There are two cameras on the Fire 7: one on the front, which caps out at 720p video. The other on the back, which is 2 megapixels. The camera is slow to focus and shoot, it struggles when the light isn’t bright. In and general it will be beaten by any phone you’ve got in your pocket.
Amazon Fire Battery life – A decent performer
Amazon states that you should expect seven hours of reading, browsing and media watching. From my weeks using the device on a daily basis. These claims are correct and I tended to charge the tablet every couple of days. If you only use half an hour of reading every day, you’ll probably get a week between charges.
All the ports are along the top
Charging the tablet fully takes roughly two hours with the included power brick. However, it’ll take much longer if you plug it into a laptop to charge. Amazon has also stuck with the micro USB port, rather than switching to the newer USB-C alternative.
Should I buy the Amazon Fire 7?
The Fire 7 remains a budget tablet that is hard to really criticise for the £50 price. If you want a cheap slate to watch movies on long flights. Or give to the kids without worrying about it getting damaged, this is a strong pick.
There are shortcoming: the display is not crisp, the cameras weak and the 1GB RAM makes itself known a little too often. But when you consider that the cheapest iPad costs over six times the price of the Fire 7. Then these negatives are a little easier to swallow.
If you’re a Prime subscriber who wants a cheap way to access that goodness, this is a good choice. If you care even slightly about display or performance. Then pay a little more and get the Fire HD 8.
More Amazon Tablets
Check out the great Amazon Tablets below
If you are looking for a better performance check out the newer Amazon tablets the fire 8
Amazon Fire HD 8
Fast and responsive
Enjoy your entertainment with a fast 1.3 GHz quad-core processor. Fire HD 8 offers 50% more RAM than Fire 7 for faster performance.
Vibrant HD display
The Fire HD 8 features a 1280 x 800 high-definition display. With over a million pixels and a bright, vivid picture. Enjoy movies and games in a crisp, clear HD resolution. You can enjoy with less glare and more brightness thanks to a stunning IPS (in-plane-switching) LCD display.
No more worrying about storage space
Fire HD 8 comes as standard with 16 GB. Expand your tablet’s storage by up to 512 GB using a microSD card. And keep photos, movies, and compatible games and apps with you. Plus, enjoy free unlimited cloud storage for all your Amazon content and photos taken with your Fire tablet.
Capture life’s moments
Fire HD 8 features a 2 MP rear-facing camera for taking photos or shooting 720p video.
Power when you need it
With up to 10 hours of mixed-use battery life, Fire HD 8 gives you the flexibility to go anywhere.
Stands up to everyday life
Amazon engineers Fire tablets to hold up against everyday life. We put the Fire HD 8 through over 50 tests to replicate drops, tumbles, spills and other everyday wear and tear. As measured in tumble tests, Fire HD 8 is twice as durable as the iPad mini 4.
Watch and Enjoy
Enjoy all your favourite movies and TV shows on Prime Video, Netflix, BBC iPlayer, ITV Hub and more . Discover hundreds of thousands of TV episodes and movies. Enhance your video experience with features you only get from Amazon. Including On Deck for watching videos anywhere. ASAP (Advanced Streaming and Prediction), for fast video streaming. Plus X-Ray to go behind the scenes of your favourite movies and TV shows while you watch. Watch downloaded videos anywhere with a Prime membership or Netflix plan. Watch on a plane, on holiday, in the car, or wherever you don’t have a wireless connection.
Read and enjoy
Choose from millions of Kindle eBook and magazine titles that you won’t be able to find anywhere else. Over one million titles are priced at £2.99 or less. Or read as much as you want with a Kindle Unlimited subscription for just £7.99 a month.
Read comfortably at night with Blue Shade. This is an exclusive Fire OS feature that automatically adjusts and optimises the back light. So you get a more comfortable night-time reading experience.
Listen and enjoy
With millions of songs from thousands of artists, the Amazon Digital Music Store brings all your favourite music to your fingertips. Music you buy on your Fire tablet is saved to Your Music Library and you can play or download it anytime. Unlock more music with Amazon Music Unlimited, at just £7.99 per month for Prime members (£9.99 per month for non-Prime members).
Audible offers over 200,000 titles in audiobooks, including bestsellers, romances, thrillers and much more.
Play and enjoy
Fire tablets feature instant access to over 500,000 of the most popular free and bestselling apps. Such as Facebook, Twitter and Spotify, and games, including favourites such as Candy Crush Jelly Saga, Subway Surfers and more.
Amazon Tablets Are Perfect for families
Award-winning Amazon Fire for Kids is built from the ground up to help give parents peace of mind when it comes to tablet use. Easy-to-use parental controls allow parents to create a profile for their children. Set time limits and give kids access to age-appropriate and curated books, apps, games and videos. Amazon Fire for Kids is free on every Fire tablet.
Amazon Fire for Kids Unlimited is an all-in-one subscription that brings together books, games, educational apps, movies and TV shows. All the types of content that kids and parents love. From just £1.99 per month, enjoy unlimited access to content including titles from Disney, Nickelodeon, Sesame Street and many more.
You can even get a cool design just for kids
Vibrant 8″ HD display and up to 10 hours of battery life.
1.3 GHz quad-core processor, 1.5 GB of RAM and Dolby Atmos audio.
16 or 32 GB of internal storage and a microSD slot for up to 512 GB of expandable storage.
2 MP front-facing camera and 2 MP rear-facing camera.
How about the Amazon Fire 10
10.1″ 1080p full HD display and 32 GB of internal storage (add up to 512 GB with microSD).
Now 30% faster thanks to the 2.0 GHz octa-core processor and 2 GB of RAM.
Up to 12 hours of reading, browsing the web, watching videos and listening to music with USB-C port for easy charging.
2 MP front- and rear-facing cameras with 720p HD video recording.
Hands free with Alexa.
Dual-band, enhanced Wi-Fi.
Enjoy millions of films, TV programs, songs, books, apps and games.
FIRE HD 10 LARGEST DISPLAY IN 1080P FULL HD
Now 30% faster thanks to the powerful 2.0 GHz octa-core processor and 2 GB of RAM. Stream films, watch videos or play games with the enhanced Wi-Fi. Enjoy downloaded content on the go with up to 12 hours of mixed-use battery life.
Designed for entertainment
Enjoy millions of films, TV programes, games, apps, e-books and songs. Prime and Netflix members can instantly watch from thousands of videos or download for offline viewing. Discover over 500,000 apps and games, 400,000 Audible titles and millions of songs. Experience Picture-in-Picture viewing with Netflix, Twitch, Pinterest and more.